Jules Cheret : Pioneer of Poster Art.
In English and German. Softcover, 296 pages, 21 x 27 x 2 cm. Arnoldsche, 2011.
He accompanied the exhibition at the Villa Tuck Museum in Munich (from November 10, 2011 to February 5, 2012).
Jules Cheret (1836 - 1932) is considered the father of modern posters. Through the use of colour lithography, he transformed commercial posters into an independent art form and contributed to the transformation of the urban image of the artistic metropolis of Paris with his huge production of colourful posters and advertising art. The effect of his work was not only noticeable in public spaces, but artists such as Henri Toulouse-Lautrec also adopted the medium and developed his visual language.
As a lithographer, printer, designer, painter, decorator, and illustrator, Jules Cheret was a prominent figure in Parisian artistic and literary circles in the late nineteenth and early twentieth centuries. covering a wide range of topics, from circuses, concerts and exhibitions to ready-to-wear fashion, cosmetics, pharmaceuticals and press products, thanks to the increase in demand caused by media liberalisation, the development of the rail network and the recovery of the economy and trade. Jules Cheret developed an individual style that was striking in the neo-Rococo tradition, but which also exhibited the early modern elements that would fascinate Impressionists such as Georges Seurat.
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